Sensor Tower: Temu cut US digital ad spending by an estimated 31% and Shein by 19% in the two week period from March 31 as the de minimis exemption is closed (New York Times)

New York Times:
Sensor Tower: Temu cut US digital ad spending by an estimated 31% and Shein by 19% in the two week period from March 31 as the de minimis exemption is closed  —  For Meta, Alphabet and other platforms, the elimination of the tariff exemption for inexpensive goods is already cutting into advertising revenue.

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